Hello there, my name is Alex Wadelton and I’m the inventor of The World’s Greatest Handshake. I also hold the official Guinness world record for longest duration touching tongue to nose, have danced a marathon in my living room during the world’s longest COVID lockdown, plucked my hair out for charity, convinced comedian Tommy Little to become an instagram model, launched the Big Bash League, won more than a hundred international advertising awards, helped convince Australian supermarkets to stop their short-term plastic promotions, got a statue made of the iconic stance against racism by Nicky Winmar with the AFL, appeared on The Project five times, raised over a million dollars for charity in my spare time, had two books with Russel Howcroft titled The Right-brain Workout sell almost 20,000 copies in Australia (and even translated into German!), and been described as “one of the world’s best-paid advertising engineers” on a Hungarian website, and as “an obvious nut job liberal” on the front page of The Daily Mirror UK website. All because of my consistent use of the ‘c’ word: creativity.