THE MEANING OF LIFE* (according to advertising)

In his third book, advertising creative director and co-author of The Right-brain Workout Volumes 1 and 2, Alex Wadelton details how he has been able to turn his life around from a stressed out, depressed, lonely individual struggling to survive the high-pressure world of advertising, into someone who has been able to unlock the meaning of life through helping others.

And now, he wants you to find the happiness and meaning you deserve through 11 rules that he has followed to create some pretty amazing things.

Some slogans that Wadelton explores include:

Nike: Just do it.

Apple: Think different.

Adidas: Impossible is nothing.

L’Oreal: Because you’re worth it.

Kit Kat: Take a break.

Honda: The Power of Dreams.

McDonald’s: I’m lovin’ it.

Google: Don’t be evil.

You'll learn how he's used these slogans to make positive change in the world, such as:

Getting a statue of the iconic moment Indigenous football player Nicky Winmar pointed to the colour of his skin and declared “I’m black, and proud to be black!” made.

Forcing Australian supermarket giants Woolworths and Coles to stop making ecologically dangerous plastic promotions aimed at children.

Pranking the entire nation into thinking comedian Tommy Little was giving up comedy to become a male model, and raising hundreds of thousands of dollars for charity in the process.

And much more.

The e-book also contains clickable links to watch videos and learn more about how to wring the most out of life.

This is much more than a book about advertising. It’s a handbook for happiness.